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About the name "White Bream"
Yes, it's that simple.
When you start a new company, you need to give it a name. One simple and
obvious choice would be to use your name(s). So White Bream could have been
as simple as 'Bliek electronics' or something like that.
Sadly though, quite some more folks have gotten that brilliant idea. And who
likes to be #13 in the line? So there had to be another name. That really was
a challenge, until someone came with the genious idea to look up 'Bliek' in
the dictionary. This turned up with 'White Bream'.
So far, this seems the only company worldwide with this name.
References
Kolblei - Wikipedia 
White Bream - Fishbase
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